wire and cable companies to actively take the e-commerce marketing
·in recent years, the rapid development of china's internet technology , e-commerce is also booming , which gives the development of the traditional enterprise to create new opportunities . in clothing , advertising and other traditional industries have set foot on the road , while the electricity supplier , wire and cable industry is not far behind , one after another transformation, a new way to explore a combination of wire and cable and electronic commerce .
" both the wire and cable industry restructuring industry development needs , but also the needs of the times , in the mobile internet technology is highly developed today , the traditional wire and cable industry if you still hold the traditional market-oriented marketing model , it is difficult in fierce competition to survive , while the emerging e-commerce combined with wire and cable road of development , not only for the enterprises to develop a broader market , but also to optimize the allocation of resources in the wire and cable industry , and promote the healthy development of the industry . " our wire and cable industry experts said in a陶建民attend activities.
it is understood that under the impact of the rapid development of e-commerce, the transformation of china's wire and cable industry's direction is mainly a combination of wire and cable and e-commerce, namely offline and online market market simultaneously. in a stable market, while offline, open e-commerce platform by building the online market. however, the traditional wire and cable industry transformation of the way the line will move to online trading also so many people in the industry a fair and safe trading platform to generate electricity supplier concerns.
however, according to tao jianmin introduction: at present, china many traditional cable companies in the electric business platform to build on-line at the same time, the implementation of a "corporate real-name authentication", "integrity protection fund existing payment", "third parties guarantees" and other major initiatives, through these implementing initiatives to strengthen security and regulatory transactions between buyers and sellers, thus ensuring a fair and secure online transactions.